Practice Marketing Essentials Course

Building a practice and running a clinic requires so much more than health care excellence. Practice marketing is key, and it can be tricky to decipher all of the marketing jargon and focus on what really matters.

The Practice Marketing Essentials Course for Health Professionals was created to help. With this course, discover effective strategies for clinic owners and healthcare professionals to boost their appointment bookings quickly, instead of relying solely on outsourcing to a marketing agency, even for those who are new to running a practice.

The course explores various marketing strategies aimed at attracting patients to your practice. It provides insights on developing a concise marketing plan and delves deeply into five key topics crucial for effectively generating new patients. These topics can be complex and challenging to grasp without proper guidance to simplify.

Practice Marketing Essentials is essential training for any health care professional looking to grow their business skills to the same proficiency as their healthcare skills.

It is ideal Training for

• New graduates
• Experienced practitioners
• Clinic owners
• Team members supporting clinic marketing

Practice Marketing Essentials is proven across health care professions, with particular depth in allied health professions including:

• Chiropractic
• Massage Therapy
• Naturopathy
• Physiotherapy
• Psychology
• Therapy & Counselling

CEUs are typically available for licensed professionals as 'Category B CEUs - Business / Management' or similar. 

The core course is a self-paced, 7.5-hour virtual course. 

Monthly Success sessions are one hour each.  As a result, partner associations have accepted the course as 10 learning hours, based on attending 3 Success sessions.

This could vary by jurisdiction and profession. If you have questions, or would like support to secure CEUs for this course, please Contact Us.   

• This is a self-paced, 7.5-hour virtual course. 
• Training is provided through the Kajabi platform, as is access to all tool and resource downloads, and live Success Sessions.
• You will have access to the training for one year from purchase.
• Success sessions are offered on the 4th Thursday of the month, 9 months of the year, at  6 Eastern - you will also have access to these sessions for one year.
• You will be provided login information and onboarding details by email when you register and pay via Kajabi.

SELF-PACED COURSE TOPICS

• Preparation: Making Your Marketing Plan
• #1: Zeroing in on Your Ideal Patient
• #2: Uncover the Path to Booking
• #3: Crafting a Website for Patients, Google and You
• #4: SEO: The Key to Enduring Online Patient Attraction
• #5: Search Ads: Quick Solutions for More Bookings

Each module comes with a practical, comprehensive tool for you to work on the topic and create a plan for your practice.  These one-of-a-kind, copyrighted tools were only used within expensive consulting and marketing engagements previously, but are now available to you within this course.

• The Strategy Composer™ Tool
• The Ideal Patient Persona Tool
• The Booking Expedition™ Tool
• The Clinic Website Checklist™ Tool
• The Clinic Keyword Selector™ Tool
• The Search Ad Builder™ Tool

A monthly session is a live, virtual group get together, focused on making you more successful in applying what you've learned.

Live virtual Success Sessions are held on the 4th Thursday of the month, 9 months of the year, at 7 Atlantic / 6 Eastern. You will also have access to these for one year using the Kajabi platform.

For example, here are the PME Success Session dates for Fall 2024: 

• September 26, 2024 7 PM Atlantic / 6 Eastern
• October 24, 2024 7 PM Atlantic / 6 Eastern
• November 28, 2024 7 PM Atlantic / 6 Eastern

The instructor will highlight a featured topic each month.

The instructor will then answer questions submitted in advance by attendees, and take live questions as time allows.

Other content and activities, varying in each session.

Scott MacIntosh started Second Spring in 2019 to help health clinic owners like you build confidence and grow your practices. Since then, Second Spring has helped over 150 businesses succeed using consulting, marketing and training. In his 25-year career, he’s worked with companies across Canada, including as a Deloitte Consulting partner from 2015 - 2019. 

Now, with Clinic Growth Academy, he’s sharing what he’s learned through training classes just for health professionals. The goal is to help you get the business skills you need without spending a lot on consultants and marketers - to make business, marketing, and tech affordable and easy for health clinic owners and professionals. That’s why Second Spring has turned our proven methods into simple training classes at Clinic Growth Academy.

For more about Scott, see his CGA profile here or connect on LinkedIn.

We might ask your for one or two pieces of information about your profession during checkout. This information helps us to understand which profession you are a member of. It also helps us to confirm that you are an active member.

Sometimes, associations have negotiated special pricing as a member benefit. This information helps us confirm your eligibility for such offers.

The requested fields may include:

1. Professional Membership Number / License ID: Enter your license or membership number as issued to you by your regulatory body or college. E.g., "Reg. # 8049"
2. Regulating Body / College: Enter the name of the governing body for your profession.  E.g., "College Of Physiotherapists of Ontario" 

Absolutely.  Contact Us and we will help you out.